Good points to draw our attention:
From Adobe website (This is what I expected Tiki Navigation Revamp should have been started from... )
1. Create taxonomy
Taxonomy is the practice and science of classification. Creating a taxonomy is an extremely important step in building your website’s structure. In the case of IA, it’s an attempt to group different unstructured pieces of information and give them descriptions to create a more structured design. The most important technique that allows taxonomizing the content is card sorting.
IA should always be formulated with the target user in mind. Thus, as soon as you have the content, conduct a series of card sorting sessions with your target audience to arrange it. The point of the activity is to see how users perceive the website’s content pieces.
When you understand how your content should be organized, you can design proper pages and define a logical URL structure.
Top structure e.g. (Can we at least discuss those?) :
WhyTiki? | Docs | Community | Developers| Translations | Extras
Our friends use...
Why Drupal? | Build | Solutions | Services | Community | Resources | Give | Events
Joomla!® |Download & Extend | Discover & Learn | Community & Support | Developer Resources
Yes, We can join Docs+Translations = Resources
And we can offer our paid services as well? In that case:
WhyTiki? | Services | Resources | Community | Developers | Extras
WhyTiki? | News | Services | Resources | Community | Developers | Extras
Some proposed solutions by Aris with screenshots:
2. Define website’s structure
After you create a taxonomy, you need to define a website’s structure. A website’s structure should clearly define a website’s various page levels, priorities, categories, and hierarchies. The goal at this stage is to define the essence of a website’s hierarchy.
It’s recommended to take a broad to narrow approach in organizing your content because this is well-aligned with the way people expect to interact with content (going from general to specific).
01. Unresponsive design
It's no secret that people now regularly use a range of different devices to complete a task. That means your website needs to be responsive in order to engage the audience no matter how they access your site. A poor user experience caused by a site that hasn't been optimised for mobile or tablet users is sure to dissuade potential customers.
If that doesn't convince you, complying with Google’s ranking requirements is another major reason to consider placing a lot of emphasis on responsive web design principles. Back in 2015, the search giant released an algorithm that prioritises mobile-friendly pages.
02. Uninviting CTAs
Koto airbnb mobile screens
Koto created an inviting look for Airbnb Plus
It’s impossible to over-stress the importance of calls to action. Not giving your CTAs the love they deserve is one of the most commonly made UI mistakes. To help up your clicks, these are the things you should be considering:
Shape: Clickable buttons are usually rectangular and surrounded by white space, to help define them and make them stand out
Location: Position CTAs right next to the main proposal – this is the most logical next step in your customer’s journey
Colour: There isn’t a universal 'best' colour for CTAs – aim to fit with your site's colour scheme, but ensure these elements stand out the most
Size: Make your CTAs large enough to stand out, yet not overwhelming
03. Lack of social proof
Customers trust other customers. A recent survey showed that 60 per cent of consumers look for Google reviews before putting their trust in a business. Not only should you definitely consider displaying positive reviews of your product or service, but you also need to make sure they're positioned properly. Customer reviews can help reassure potential customers of your brand's credibility, if you display them somewhere towards the beginning of your sales pitch.
04. Too much of everything
A cluttered layout is one of the most off-putting things a user can come across. While it’s understandable that you want to display as much information as you can, this approach won’t get you far in terms of conversions.
Robot Food created a simple but appealing UI for this cereal
Here are some good rules of thumb to get you started. First, the design scheme that you choose shouldn’t contain more than three main colours and more than two font types. For more advice, take a look at this article on how to choose the perfect colour palette.
Second, you need to guarantee that the imagery you do use is of top quality. Avoid using low-resolution videos, photos and illustrations. If you can't afford to shell out for a pro, don't worry – there are plenty of places you can find good quality free vector art online.
UI animations have been a growing trend for some time time. They can help guide your users and create interest, while also ensuring your interface stands out (want to get started? Here are some CSS animation examples you can recreate yourself).
05. Slow loading pages
Did you know that one of the most common reasons for abandoned ecommerce shopping carts is slow page load time? Data shows that 40 per cent of people abandon a website that takes more than three seconds to load.
But loading speed isn’t just important for conversions – it’s important for your overall site discovery, especially in 2019. In the video above, marketing expert Neil Patel revealed that page loading speed is going to be an increasingly important factor for SEO in 2019 (jump to just after the 3 minute mark for Patel's advice on this).
06. Little to no video content
Or the same Bernard's video on all documantation pages...
Or very old videos